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Business Article:Chaos Marketing Theory: Thriving in a chaotic and fast changing environment

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Chaos Marketing Theory Definition

To remain excellent, an organisation must cherish impermanence – and thrive on chaos. As your company responds to change, or even restructures, do not consider only today’s known circumstances. Probe what may happen tomorrow. Be ready for the unexpected. This flexibility is necessary because so much has become unpredictable. Even the prices of energy and money change daily.

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